I like Gwyneth’s writing because; her ideas are clearly expressed and her thinking rational. Her latest is about Linden Lab starting to use Google’s Adsense advertising and people’s reactions. It ranges from estimates of how much the Lab may be making to the psychological aspects of SL and the freedom available in SL that IS NOT available in other social sites/games/networks.
Gwyneth points out the details of how the Lab is using the advertising. She compares it to how other services use advertising. The Lab is certainly atypical in their use of Adsense.
The basic idea many people have is that paid services do NOT have advertising. But, that is not accurate. Consider cable and satellite TV. Those are paid services that have a load of advertising. Newspapers and magazine that we purchase have a load of advertising too. We pay to go into a movie and then sit through ads for coming movies and local services and products.
