#SL Last Names Coming Back

I saw Danial Voyager’s post about a comment in LL’s CEO’s Feed. Rod wrote that last names are coming back in 2012.

You may have been following the JIRA Feature Request to being last names back. See SVC-7125 – Bring Back Last Name Options!

This JIRA had 2,139 votes and 696 watches. That is probably some sort of record. It certainly shows that the most residents do not know the importance of clicking Watch.

There is a stream of new comments added to the JIRA item just about every day.


The lack of last names seems to have created a form of racism. New SL users with the last name Resident are claiming discrimination. The only way to know is create a new Alt and walk a mile in their shoes.

I know that I am treated differently when using my every day dark skinned Asian looking avatar than when using my lighter colored Anglo avatar. I haven’t had her out in a long time.

I’m also treated differently when I use my male avatar, which is an odd experience. No matter how dumb a technical statement he may make, it seems to be more easily accepted. Since I write a more technical blog I probably should have used a male.

Its also interesting to see how females treat males. Dang, there are some tough women out there… well… I suppose they are women. I think I can tell when some female avatars are RL guys by using bad lines women would never go for. But, that may be wishful thinking.

Interestingly enough the length of a skirt and the cut of a top changes how one is treated too.

So, I’m not surprised that the last name Resident has brought out the discriminatory behavior. People seem to like to discriminate.

I’ve also found that people not getting their way tend to claim or blame discrimination.

Whatever the real case, discrimination is hard to discuss without emotional involvement. That problem prevents serious, intelligent debate.

Why the Change?

Since the last name thing was omitted to improve signup rates and we have had a definite uptrend in sign ups since the change, I figured getting last names back was unlikely. I wrote in another article that I doubted stats could prove or even show what part of the sign up process was responsible for the change. I thought that made the possibility of last names coming back very unlikely. But, since it now seems sign up rates are pitted against player retention rates, we apparently are going to see a change.

Nice! May be discrimination has done something of which we are in favor.


2 thoughts on “#SL Last Names Coming Back

  1. That’s funny you know… Here is what I wrote as a ranting, back in the days when display names have been implemented (see: http://sldev.free.fr/forum/viewtopic.php?f=6&t=399&p=1547#p1547):

    In fact, the reason why LL implemented display names is just because they think that they will get more users registering to SL if the registration form only got one box to fill in with a username of their choice… LL forgot two things: since there is only one field for the username (instead of two fields with legacy names, one for the first name and another for the last name), the potential new residents that were giving up before with the old registration process will still give up on the new registration form after entering a few variations of a username (try registering “John”, and you’ll see if it’s not taken already…). They also forgot that if a person is not willing to spend some time to fill up the registration form, they will not bother with SL either and will give up after the first login never to come back again (the learning curve for the viewer and world features in general is much more demanding than the effort to fill up a simple form with two fields for the avatar name…).
    The very damaging result of this very stupid idea of some pretty ignorant and illogical person (or group of persons) in LL’s staff, is that now you will have John1234 and John1324 on the grid, and good luck to distinguish them from their username !…
    Another problem is that people won’t be happy with IRC-like names in SL, and that’s why LL made out the whole idea of display names, also arguing that people always wanted to be able to change their name (when the actual need was to be able to choose whatever lastname you want when registering a new avatar, like you can do on almost all OpenSim grids)…

    Once more, I could say to LL: “I told you !…”

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