Most of the news coverage of Second Life™ is about SL. But, the blog Business 2 Community has an article about how one can use SL to promote a web site. Different.
See: How You Can Use Second Life to Promote Your Website.
The author Lori Soard promotes SL as having 20 million users… that should tell you something about this author’s knowledge of SL… or lack of… At best we probably have about a million or two unique active users in a year.
Lori presents a couple of case studies; Novelist Karen Kay and the idea of Health Promotion.
The odd thing is the novelist used her RL connection with readers to promote a class in SL. Seems this isn’t using SL for promotion, just the opposite. Then Lori says, “…This is a fun way to attract new customers, or in her case readers, you might not otherwise attract.” Have you ever tried to attract people in SL to an event? What results did you get?
