But, one of those she mentions is finding places from outside the virtual world. We have certainly seen that problem with Second Life. The SL team is working to change that with Places Pages, something a region owner can use to promote their place in SL.
I think this not being ‘findable’ from the RL search engines has been a major problem for Second Life users building games and experiences in SL. I am certain it is a significant reason businesses stopped trying to use SL for marketing. If Sansar can correct that, it has great possibilities.
Marie correctly points out people have to spend time figuring out SL to know what can be done with it. This is very true if you log into SL with no real idea what SL is. I think Marie did that. But, there are numerous tutorials and reviews spread across the web that show up when people search on various ‘How do I market __________ with VR.’ (11 million hits). So, serious people are going to show up asking not ‘what’ can I do, but ‘how’ do I do it?
Unfortunately, the Lab has yet to capture that part of the search realm, whether for SL or Sansar. Nor do I see the entrance path or support for business people wanting to market real life products. If I were the Lab I would be thinking about how I would make SL and Sansar stand out in VR search results and make it easy to see how to market with VR. The idea of supplying only one part of the solution and leaving people to find the rest of the parts is a proven fail. Good solution providers provide complete solutions even if they have to pull in third-parties.
There is a gotcha when promoting Second Life. A marketer never wants to sourer a possible customer on a coming future product, which is what Sansar is. A lesser product (SL) is never marketed first and foremost. The up-sale is always more difficult than the down-sale. The best is put forward first then lesser products promoted for those that don’t need or can’t afford the best. ‘For you I have such a deal, almost the best at much less cost…’ So, promoting SL heavily as a VR-type virtual worlds might confuse and disappoint many looking at VR for the first time leaving a bad taste. ‘What do you mean there is no VR support in SL?’ Capturing the VR search field for SL could be more a mistake than a good move.
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