Many of us in Second Life™ run businesses and some of us also run RL businesses… ummm… that means businesses not in SL. I suppose whether a business is in SL or not, the business is real. Whatever, I came across this article on making better use of Facebook to promote your ideas, products, services, whatever…
See: How to Improve Your Facebook News Feed Visibility
For bloggers in Second Life, or anywhere I guess, there is the problem of how Facebook is reacting to comments on linked-to sites. Having comments on in my blog drops my points with Facebook. They are less likely to extend my reach, or in simple words… they will show my stuff to fewer people.
As the article points out, you can have comments on your site. But, if you can encourage visitors to comment on Facebook, your reach will increase. It isn’t so much that you have comments that is the problem for Facebook. It is that Facebook responds positively to people commenting on your links on Facebook.
So, whether you are selling something or just trying to increase your popularity, there are good and bad ways to do that with social media.