Rod Humble Interview – July

In July AllThingsD.com published an interview with Rod Humble that I missed. You can read it here: Linden Lab CEO Rod Humble on Second Life’s Tween Years (Q&A).

There are some interesting points in the interview. One is about mobile. The Lab apparently has a working viewer for mobile phones and tables, sort of… It seems building a user interface is pretty hard and likely the reason they have not been released.

Rod also says they are watching Valve to see if they build a console box and Android for their box. The existing consoles don’t seem to interest him.

There is also a hint of where Rod is at in promoting Second Life™. In talking about companies directing the content of their games Rod was pointing out the Lab intentionally avoids that. The interviewer was contrasting Twitter’s directive help and pointing out how they advise media outlets to Tweet, I read that as directing content style. Rod replied the Lab is interested in that, which I take to mean content direction advising and direction choosing. But, if he were to let the company do that he feels they should be very good at it. I gather he has not gone that direction because of his saying this, 2013, is the first year he has felt Second Life performance is ‘good’. He says the Lab may look at reaching out more next year, 2014.

It would make sense to not go 100% on a promotional program to bring people into SL if it was not performing well. One only promotes things when they are proud of them. So, we may see the promotion of SL change in 2014.

It is a short interview. But, there are some interesting insights.

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