Our virtual worlds require computers and electricity. Both of those cost money. So, if we are to run a virtual world we have to have some way to pay the bills. The crew at High Fidelity is figuring out how to make money.
Hamlet gets into the details: High Fidelity Virtual World to Monetize with Names, Content Sales & Ads (Including Virtual Billboards)

A novel, sort of, idea is selling avatar names. I suppose this would be like getting domain names for a web site. But, what happens when your name expires? What is the grace period? And what happens to your market place entries if someone else buys your name?
Hamlet also points to the idea coming from Hi-Fi that they will use billboards. That has possibilities…. Good and ridiculous…
I suppose we will get answers as things move forward.

