On Plurk I noticed Hamlet’s article: New SL User Retention is 20% (Wha?) I mentioned that stat in one of my ‘Rod Interview’ articles. Rod had said of the 400,000 new sign ups to SL each month 20% stay longer than 30 days.

Hamlet was thinking about that and wondering about the numbers. Hamlet had thought about past numbers and remembered that previous monthly sign ins was in the range of 500,000+. If there are 1,000,000 sign ins per month now and 400,000 of them are new sign ups each month, Then that means SL has only grown to 600,000 over a number of years. How can 20% stay and not drive up the sign in count? That should add 80,000 users per month.

