Here and there I am finding interesting bits of the layoff story. One article that I think touches on relevant background motivating Linden Lab (LL) is found in Grace’s writing on a blog named Phasing Grace | Social Architecture and Virtual Worlds. Back in March 2010 she wrote Linden Lab Leaping the Chasm?

Her article explains some of the LL challenges in moving Second Life (SL) toward mainstream adoption, which I see as a prime mover in LL management circles. A Harvard case study provides the background framework for her article. Both the study and Grace’s article refer back to Geoffrey Moore’s 1991 paper Crossing the Chasm, which is about technology adoption.


