General News

Second Life Player Retention Week 32

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This is a long article. I think it may shape your thinking about Second Life™ and change how you deal with events in SL. So, I hope you read it and consider the concepts. Because while everyone has their ideas about Second Life™, ranging from; what it is to what it will become, what the Lab is thinking, planning, and doing… some basic paradigms have changed and few seem to have noticed.

The Inspiring Orientation – Learn to Fly

One area of thinking about Second Life important to a considerable number of users is what will retain more visitors, converting them to long term users, residents if you will. If you take a simplistic approach to things an answer and/or solution to player retention problems is likely to elude you forever, as humans as a whole are anything but simplistic.

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Looking Ahead Week 32

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Viewer Development

Viewer development process changes a bit. The Lab is changing the release process a touch too. More likely now we will see Third Party Viewer (TPV) Developers releasing betas and development viewers rather than production releases, the later being the stable version intended for general use.

The Lab has gotten much more metric driven about their crash rates. They are putting more effort into holding the lid on the Linden Viewer crash rates. This means code in the Beta and Development viewers are likely to see more testing and changes before new code makes it into the release viewer. That is good thing, but may slow things down.

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Groups Editing Update II

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Baker Linden gave us another update on how he is coming along with fixing group editing. There is hope but there are some issues to be solved too.

Baker said, “I’m in the middle of debugging the server code.

For announcements, I’m pushing legacy viewer support to the back burner.  The new group data format is similar enough that some things should show up in the group list (I haven’t tested that yet), but not everything  [will show up] ([i.e.,] currently group roles, and potentially other pieces of information).

 I could also be lying to myself about that as well; it may be totally incompatible — I’ll have to wait and find out when I get to the viewer side of this. This is why I’m pulling it off the list — if it works, fantastic; if it doesn’t, then it doesn’t.

I think it’s not worth the time spent to support legacy viewers; I’d rather ship the fix, allow TPV to support the new format and allow people to actually use this feature. It’s just a matter of reformatting the data, but that extra work means more time spent on it and not delivering the feature.

 I doubt it’s going to be that big of an issue.”

Remember. He is new.

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Virtual Landmarks

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There is a new proposal on the Linden table. It comes from Toysoldier Thor and can be found in the JIRA as: SVC-8082 – Proposed Global Service for SL:  VIRTUAL LANDMARKS & VLM Mapping Services.

The Problem

Consider what happens when you have a home or shop in-world and your landlord decides to return the land to Linden Lab or for some other reason you have to move. The land is either going to disappear and all your stuff will be returned or your shop or home will be gone. You find a new house, apartment, and/or shop. There is little that can be done to stop that process.

Current Landmark Flow – By Toysoldier Thor – Click to Enlarge

But, consider. What about all the Landmarks that point to your shop or whatever that no longer exists? What do you do with the dozens to thousands of links in the Market Place to your non-existent shop? Did you know there is no easy way to just change the landmark you have included with a product you have for sale? You have to reload the entire product package.

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Player Retention

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One of the more interesting things going on this week is a thread on SLUniverse. Ayesha Lytton made the opening post June 25 asking some questions; would you want to work at Linden Lab, what job would you want, title, what would you want to accomplish?

The thread had grown to 3 pages by 10 PM the same day. The next day Rod Humble, as Rodvik, posted asking a more specific question:

“Assuming SL improved performance enormously, from region crossings to lag to render times. (big assumption I know but roll with me here) What would you do to insure new users ‘stuck’?”

As of 9AM 7/27 the thread had grown to 17 pages. There are a number of comments as to what can be done. All the expected suggestions are there. Also, a number of novel, at least to me, ideas appeared. Here is a summary of what has been suggested. These are not all direct quotes. Many I have twisted to have them make sense when shortened.

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