This was planned for release on Monday… but, the blog would not cooperate… I see that Ciaran found the article and reported on it.
Once upon a time manufacturers were thinking that Second Life would be a great way to market their products. A big obstacle to marketing online is letting the potential customer see the product and decide they have to have it. A 3D world moves one closer to the being there.
The immersive nature of 3D with Oculus and other HMD devices is re-awakening those hopes and thoughts. There is potential. The site AdWeek has an article by Christopher Heine titled: How Oculus Rift Is About to Reshape Marketing Creativity.
Second Life has prominent mention in the article. What Christopher does not mention is why 3D marketing in SL failed in the first years of SL’s life.
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