…or Project Sansar in the news. Geek Dad has posted an interview with Linden Lab CEO, Ebbe Altberg: Project Sansar: Giving Virtual Reality a Second Life. Now… isn’t that a catchy title?

Sansar Login Screen – Sept 2015
While there isn’t much new information, the author Derrick Schneider sees things differently than most. So, whether he asked different questions or just heard Ebbe’s talking points in new ways, I can’t be sure. But, I took some new thinking away from the article.
Quoting Ebbe:
“We do say that it’s [Sansar] in the spirit of [Second Life], but that’s where we stop. We don’t think of this as a 2.0. Sansar is its own thing. Some things will be similar, some will be completely different.”
…
“With Sansar, we explicitly said, the creator is king, and the creator is the customer.”
While we have repeatedly heard the creator is the primary target market for Project Sansar, how ‘creator’ is defined is likely different than we may be thinking. Ebbe gives us clear statements that ‘creators’ are not just those making 3D models with Maya or Blender. For Ebbe a person that furnishes a home is creating. While they didn’t necessarily build any of the things they bring into the home, they still built their living environment. So, to Ebbe such people are ‘creators’ too. It is this broader group of creative people that Ebbe is considering his target demographic. It is tools for them that he is building first. Continue reading →