You may have seen the trailers on the SyFy™ and other channels or may be YouTube. If you were curious and started looking, you probably found a ton of stuff generated by a massive advertising campaign. This is not just the release of a game and a TV show. There are incentives in the game to watch the show. In the show we will likely see incentives to play the game. I am sure they will be promoting it. The current commercials promote the game and show together.
This is a synthesis of marketing ideas I’ve not seen before. I think I understand that top players will be able to influence the show’s storyline. The show will add glory to the top game players.
Warning: Violent Content
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One of the major costs of any TV show is the union writers. If the idea of pulling in role players can be implemented and used to replace writers it could provide a huge savings. Much like what happens with reality shows. So, just as computer games are using players/users to provide content at phenomenally low prices, this may be a similar attempt for TV content.