As I scan through the posts in the Second Life™ blogosphere I find more and more articles are about places. The blogosphere is becoming a tour guide. It seems Second Life is fashion and tourism. Fashion makes money, tourism doesn’t.
Whatever the case, Inara has an article on Ghost Town. But, her story is not about tourism. Ghost Town is a training area in the Firestorm Team’s regions designed as a game by MadPea. The area opens today (12/19) at 14:00 SLT or 2 PM SLT/PST. They will have entertainment from various people/groups. They are expecting the 4 regions to handle about 200 people.
A few days ago I was writing about Canary Beck’s participation in Ghost Town as a marketing… I’ll say ‘strategist’ as I think that is most accurate.
If you plan to go, check your script weight and complexity rating. While being nude does reduce your complexity rating, that isn’t why the guys are suggesting you go nude. Applier clothes and system clothes, depending on the designer, add little to your complexity rating. The FS Team is unlikely to appreciate nudity, even if it is a classical noobie thing.
The region is about increasing player retention. If I remember correctly, Inara is helping in the design of the region. So, when she expresses the hopes for the region using ‘we’ it is not just as an SL user-we. I take it the ‘hopes’ the game will entertain and train new users are the team’s and Linden’s hopes.
The new users will be learning and earning prizes. MadPea games are fun. Blood Letters is the most recent I took time to play. It thought it a creative version of a Second Life hunt and enjoyed it on several levels.
Ghost Town will be a HUD driven game. (Instructions) It is here I have my first concern as it becomes obvious that the HUD and game are for those using ONLY the Firestorm viewer. But, that is not as bad as it first sounds. If you’re wondering how anyone thinks requiring a new player to download a second viewer is going to improve retention, I suspect it is because they won’t be getting a second viewer.
Remember. The Firestorm Gateway is the doorway for new players coming into Ghost Town. If I understand correctly they will see the Firestorm Viewer as the default viewer for them to download as their first viewer. As an existing SL user we won’t be traversing the same entry path, unless we deliberately exit and come in as a new player would. So, for many if not most of us Firestorm Viewer was our second viewer. I wonder how differently I would see Second Life if Firestorm were my ‘first’ viewer?
If you are wondering how to find the gateway, you can’t today, AFAIK. The Lab is building landing pages just for the Firestorm gateway. Those will become available for search engines to find. Once the pages soak into the engines people searching on specific terms will find those pages and land on the Firestorm gateway path. I think the Firestorm Team will build some of their own landing pages too. We’ll have to wait for those to show up.
Once we see those pages and learn what search terms they consider key we can help by placing links in blog articles that use those terms and link to the Linden and Firestorm pages.
Will It Work
We don’t know. But, by trying we learn. By persisting we will find what works. I have hope for the effort.
Once things calm down I’ll visit Ghost Town. I am interested in seeing how MadPea handles the training and game.
On a longer time frame I am interested in seeing how Linden Lab handles the marketing and search engines.
…oh… wondering about that conspiracy? It’s hype and spin for a headline about stopping SL from becoming a ghost town, not stopping Ghost Town. Join in. Obviously accuracy was not the goal.