Adobe has released a new free web tool, Spark. It is an editor/creative tool for those wanting to quickly put creative things on Instagram, Flickr, YouTube, and other social media. The video shows how it is used as a video editor.

From the video, this image shows that video is one of the three primary areas in which Spark is useful, Posts, Pages, and Video. Amy Landino, the video creator, points out the limits of Spark. It is not going to replace Adobe Premiere Pro.

Spark Options

But, this is may be handy for quick little things and those that can live within the restrictions of a template driven system.

Since it is all free, you may be wondering why it is free. The servers and programming all cost money. So, there must be some financial model behind what Adobe is offering. I think Adobe’s incentive is marketing for Adobe products. There are opportunities they take to promote Premiere and their other retail products. I can’t yet tell if that is the sole benefit to Adobe. But, they weren’t asking for an email address or log in during the parts I played with.

YouTube already has some Spark Tutorials. So, you aren’t solely on your own.

If you have ever wanted to show off your SL creations, avatar, pretty place… this is an opportunity to create with free tools from the premier maker of artistic software.